Summary Maximizing Your Impact: How to Align Your Marketing and Mission for Greater Outcomes in Non-Profit Organizations is a strategic framework aimed at helping non-profit organizations (NPOs) effectively integrate their marketing efforts with their core missions to...

Every week when I review my client's stats I wonder why so many non-profits leave a staggering $10,000  worth of completely free advertising dollars every single month on the most important digital platform that ever exisited untouched on the table – In particular...

Every idea starts small. Sometimes, they grow into large organizations; sometimes, they don’t. It really depends. Take those in the complementary medicine professions. More often than not, they were motivated by the desire to make a difference in people’s lives, to...

In the world of non-profit marketing, it's easy to get lost in a sea of numbers. But which metrics truly matter when it comes to measuring your organization's impact and marketing effectiveness? Let's dive into the key performance indicators (KPIs) that can help your...

In the age of social media and instant messaging, you might think email is a relic of the digital past. But here's a surprise: email marketing remains one of the most powerful tools in a mission-driven organization's communication arsenal. In fact, it's often the...

In the realm of non-profits and social impact organizations, we often discuss ethical obligations in terms of program delivery, financial transparency, and stakeholder accountability. But there's a critical ethical imperative that's frequently overlooked: the...

In today's digital age, effective marketing and communications are crucial for non-profit and mission-driven organizations to amplify their impact, engage supporters, and drive meaningful change. However, for many smaller organizations, building and maintaining a...

In today's fast-paced digital landscape, effective marketing and communications are more crucial than ever for non-profits and mission-driven organizations. However, many such organizations face a common dilemma: they need sophisticated marketing expertise to amplify...